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Return to patelprintingplus.com.

PATEL PRINTING PLUS PRESENTS
MAR
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Patel Printing Plus
The Way I See It
 

The Frozen Turkey Dilemma

I came across this comical little story and thought you would enjoy a chuckle.

One day while visiting her local Walmart, a lady was looking at frozen turkeys, but after a few minutes of digging in the freezer, she couldn’t find one big enough.

The lady asked the employee, “Do these turkeys get any bigger?” He replied with a straight face, “No, ma’am, they’re dead.”

Here’s the way I see it: Chocolate doesn’t ask silly questions. Chocolate understands.

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Idea of the Week
Boost Sales with Brochures

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A great way to bring more awareness to your product, event, or business is with a brochure.

The personal and informative nature of brochures allows you an opportunity to expand on what you have to offer. Check out the tips below to enhance your brochure design.

7 Brochure Design Tips

1. Will your brochure highlight a single item or several?

2. Think about what point your customers are at in their buying journey. Are they merely interested in learning more about a product or service? Or are they on the verge of purchasing? Create accordingly.

3. Will the appeal be emotional or more pragmatic? Decide if the items featured are more practical or if they will enhance a potential customer’s life or image.

4. Decide on the overall style. The piece's tone should be business, fun, formal or informal, but not a confusing mash-up of all of them.

5. Are you trying to portray an image or convey information? Again, decide before you start creating your brochure.

6. Pretend you are the customer. What questions need to be answered? Then answer them.

7. Break up the copy with pictures, subheads, and bulleted lists.

Brochure Types to Set Yourself Apart from the Competition

Here are several types of brochures to make your business stand out.

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1. Traditional Brochures work for basic information. Small brochures are created by folding an 8.5 x 11-inch sheet of paper into thirds and printing on both sides. They contain basic information.

2. If you have more information to share, Stapled Brochures work nicely. However, if the brochure starts to go into the double digits, it’s generally wise to include a small table of contents or an index.

3. Teaser Brochures target prospective buyers early in the decision-making process. They are smaller in size, such as a one-page brochure. 

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4. Tell-All Brochures go to the next level. These target people who are at the decision-making stage. These are lengthier, such as booklets.

5. “Impressers” are like small magazines regarding their sophistication and number of pages. These work well for luxury items, complex technical products and services, and intangible items such as public relations or financial services. 

6. Sometimes, you should create a Series of Brochures to update them easily. Differentiate them with different colors on the front, pictures, and text. 

Whichever type of brochure you choose, you can put them to work for you and distribute them to the masses by placing them on counters, in racks, using them at events, mailing them to prospective buyers, and more.

Reach out today if you’d like help creating the perfect brochure to boost sales at your business! 

See more great ideas like this!
Click here to visit the Patel Printing Plus - Ideas Collection.
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MARKETING
Marketing Tip
Multi-Channel Marketing
INCREASE YOUR REACH AND BECOME MORE MEMORABLE TO YOUR AUDIENCE

Multi-channel marketing is a great way to increase your reach and become more memorable to your audience. As the name suggests, multi-channel marketing involves spreading your marketing efforts across a variety of channels, such as direct mail/print, website, email campaigns, social media, radio, and television.

For example, many direct mail catalogs highlight their products and encourage readers to visit a website for more information. Direct mail is a popular way to reach a broader audience and increase your credibility since many people still prefer browsing product offerings in print.

If you’d like help promoting your brand in print, we’d love to help! From catalogs, flyers, posters, self-mailers, postcards, and more, we can help your brand get noticed and remembered. Give us a call or visit our website today.

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Uncommon Product
Event Timeline Cards
KEEP GUESTS INFORMED ABOUT DETAILED SCHEDULES

Timeline cards are a helpful way to keep guests informed about detailed schedules during important events, such as tradeshows, corporate celebrations and retreats, weddings, and more. Increase attendance and participation by simply keeping your audience informed.

A timeline card can be as simple as a single or double-sided card to a more complex folded accordion-style brochure. In addition to including an outline of scheduled events, times, and locations, a timeline card can also include information about who to contact with questions or issues.

If you’d like help designing a timeline card your audience will appreciate using, our creative team would love to help! We look forward to hearing from you soon.

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Tech Tip
Helpful Online Security Tips
SECURITY TIPS WHILE USING A COMPUTER

While everyone knows you should secure your accounts with strong passwords, here are a few additional security tips while using a computer:

  • Turn off your computer or disable your internet connection when not using your computer. Leaving your computer connected all the time can increase the chances that attackers or viruses scanning the network for available computers will target your computer.

  • Lock your computer when not using it. This can prevent coworkers, cleaners, roommates, or even family members from gaining access to your computer and corrupting your information or making you vulnerable to online attacks.

  • Never plug in an unknown USB drive into your computer. Flash drives infected with malware are easy for hackers to access your computer or network.

  • Avoid downloading free software which is susceptible to viruses and other malware. If you choose to use it, always scan any software you download for viruses.

  • Use security software such as a firewall, anti-virus software, and anti-spyware software to make your computer less vulnerable to attacks. Be sure to keep your software up to date.

  • Use common sense and be wary before opening attachments or clicking links in emails. If it seems suspicious, it’s best to delete it.

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Fun@Work

Spotlight Recipe

This recipe for a 3 Musketeers Copy-Cat even has Charlie Berens laughing!

Did You Know?

Did you know that nearly half of Icelanders believe in elves or do not deny their existence?

Printing Quiz

If a printer mentions choke, what they really mean is:

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